Prepared by DigiCompanions
Mobile Game App Development Proposal

Kamesh Verma
Color Sort Puzzle Game Plan

Full mobile game development · Android + iOS · Unity Engine · In-app monetisation · Tournaments & Battle Pass · Post-launch support

Kamesh Verma
DigiCompanions
May 2026
16–20 Weeks

What We're Building for Kamesh Verma

100+
Launch Levels
Android + iOS
Platforms
3
Dev Phases
16–20 Wks
Timeline
🎯

Core Objective

Build a polished, fully monetised color sort puzzle game — similar to Block Out! — for Android and iOS. The game will feature sliding block mechanics, dynamic obstacles, 100+ launch levels, a tournament system, a battle pass, and coin-based in-app purchases. Built in Unity for maximum performance and cross-platform compatibility.

01

🎮 Phase 1 — Core Game

Core mechanic (slide blocks to matching doors), 100+ levels, dynamic obstacles (elevators, block generators, connected blocks), colorful UI, offline play, basic settings.

02

🏆 Phase 2 — Monetisation

Coin system, in-app purchases (coins + bundles), Battle Pass, Daily Bonus, Tournaments (Rocket Race, Sky Jump, Streak Race), Mission Hub, ad integration (optional).

03

🚀 Phase 3 — Polish & Launch

UI/UX polish, sound effects, animations, Game Center / Google Play leaderboards, store listing optimisation (ASO), app store submission, analytics integration.

Full Feature Breakdown

Every feature is based on the Block Out! reference app — adapted and built from scratch for Kamesh Verma's game with a unique theme, original level designs, and branding.

Core Gameplay
🎮 Phase 1 Features
Core Mechanic
Slide colorful blocks to matching colour doors — satisfying clears with visual + haptic feedback
Launch Levels
100+ hand-crafted levels across multiple difficulty tiers — easy, medium, hard
Dynamic Obstacles
Moving elevators, block generators, connected blocks, grinder blocks, duration blocks — variety per level
Offline Play
Full offline support — no internet required to play any level
Star Rating
3-star rating system per level based on moves/time — encourages replay
UI/UX
Bright, colorful design — home screen, level select, gameplay, settings, pause menu
Sound & Music
Background music, sound effects per action (slide, clear, fail, level complete)
Monetisation
💰 Phase 2 Features
Coin System
In-game coin currency — earned via gameplay, Daily Bonus, and tournaments; spent on hints & boosters
In-App Purchases
Coin packs (₹199–₹999), Starter Bundle, Premium Bundle, Ultimate Bundle
Battle Pass
Seasonal Battle Pass — collect keys, unlock exclusive cosmetics, bonus coins, special levels
Tournaments
Rocket Race, Sky Jump, Streak Race, Star Blaze — time-limited events with leaderboards & rewards
Mission Hub
Daily & weekly missions — complete tasks, earn progress rewards, keeps users engaged daily
Daily Bonus
Login streak rewards — increasing bonus for consecutive days played
Ads (Optional)
Rewarded video ads (optional coin earn) + optional "Remove Ads" IAP
Technical
⚙️ Tech & Platform
Engine
Unity (C#) — Industry standard for casual puzzle games. One codebase for Android + iOS.
Platforms
Android (Google Play Store) + iOS (Apple App Store)
Min. OS
Android 6.0+ · iOS 13.0+ (covers 95%+ of active devices)
Backend
Firebase — player data sync, leaderboards, tournaments, analytics, crash reporting
Payment
Google Play Billing + Apple In-App Purchase — native payment handling
Analytics
Firebase Analytics + GameAnalytics — track retention, LTV, funnel drop-offs
Launch & ASO
🚀 Phase 3 Deliverables
Store Listing
App icon, screenshots (all device sizes), feature graphic, store description (ASO optimised)
App Store Submission
Google Play Store + Apple App Store submission — review process managed
Leaderboards
Google Play Game Services + Game Center integration for tournament rankings
Performance
60fps target on mid-range Android devices — optimised shaders, draw calls, memory
Level Editor Tool
Internal level editor for Kamesh Verma's team to add new levels post-launch without a developer
Post-Launch Levels
25 new levels per month (under AMC) to maintain retention and player engagement

How the Game Makes Money

The game is free to download. Revenue comes from three sources — in-app purchases, Battle Pass subscription, and optional ad revenue.

💰 Coin Packs

  • Starter Pack — 1,000 coins → ₹49–₹99
  • Small Pack — 5,000 coins → ₹199–₹299
  • Medium Pack — 10,000 coins → ₹499
  • Large Pack — 50,000 coins → ₹999–₹1,499
  • Mega Pack — 1,00,000 coins → ₹1,999–₹2,499

🎁 Bundles & Battle Pass

  • Starter Bundle (coins + booster) → ₹99–₹199
  • Brick Bundle → ₹499–₹699
  • Premium Bundle → ₹999–₹1,499
  • Deluxe Bundle → ₹1,999–₹2,999
  • Battle Pass (seasonal) → ₹299–₹499

📺 Ad Revenue (Optional Layer)

  • Rewarded video ads — watch to earn extra coins
  • Interstitial ads between levels (optional)
  • Ad networks: Google AdMob (primary)
  • "Remove Ads" one-time IAP → ₹149–₹249

🏆 Tournament Revenue

  • Entry tickets purchased with coins
  • Extra lives / continues during tournament → paid
  • Exclusive tournament cosmetics → coin unlock
  • Leaderboard booster packs → IAP
  • Drives daily active usage + coin spend

16–20 Week Development Roadmap

The build is structured across three phases with clear weekly milestones and client review checkpoints at the end of each phase.

Weeks 1–2 — Discovery & Design

Game Design Document + UI/UX Design

Finalise GDD (Game Design Document) — mechanic rules, obstacle types, level progression curve, monetisation flows. UI wireframes for all screens. Art style moodboard approval. Firebase project setup.

GDD Sign-offUI WireframesArt Style ApprovedDeliverable: GDD + approved design mockups
Weeks 3–8 — Phase 1: Core Game Development

Core Mechanic + 100 Levels + Obstacles

Unity project setup. Core block sliding mechanic built and tuned. All obstacle types implemented (elevators, generators, connected blocks, grinder, duration blocks). 100 levels hand-crafted and balanced. Home screen, level select, pause menu, settings. Sound effects and background music integrated.

Core Mechanic Live100 Levels DoneAll Obstacles BuiltInternal PlaytestDeliverable: Playable build — Phase 1
Weeks 9–14 — Phase 2: Monetisation & Meta Features

Coin System + IAP + Battle Pass + Tournaments

Coin economy implemented. In-app purchases integrated (Google Play Billing + Apple IAP). Battle Pass system with seasonal keys, rewards, and cosmetics. 4 tournament modes built (Rocket Race, Sky Jump, Streak Race, Star Blaze). Mission Hub with daily/weekly tasks. Daily Bonus streak system. Firebase leaderboards for all tournaments.

IAP Live (Sandbox)Battle Pass4 TournamentsFirebase BackendDeliverable: Full monetisation build
Weeks 15–17 — Phase 3: Polish & QA

Full Polish + Performance Optimisation + QA

Animations polished, particle effects refined, UI transitions smoothed. Performance optimisation for mid-range Android (target: 60fps on Redmi Note series). Full QA across Android (5 devices) and iOS (3 devices). ASO — app icon, screenshots, descriptions, keyword research. AdMob integration (optional). Level editor tool built and handed over.

60fps OptimisationAndroid + iOS QAASO ReadyLevel Editor ToolDeliverable: Gold build ready for submission
Weeks 18–20 — Launch & Handover

App Store Submission + Go-Live + Handover

Google Play Store submission + Apple App Store submission. Review process managed. Firebase Analytics + GameAnalytics live. Admin dashboard configured. Full source code and documentation handover to Kamesh Verma. 1-hr training on level editor, Firebase dashboard, and analytics review.

Play Store SubmitApp Store SubmitSource Code HandoverAnalytics LiveDeliverable: 🚀 Game is LIVE

Complete Deliverables List

#DeliverableDetailsPhase
1Game Design DocumentMechanic rules, level progression, economy design, obstacle specsPhase 1
2UI/UX Design (All Screens)Home, Level Select, Gameplay, Pause, Settings, Shop, Battle Pass, Tournament, Mission HubPhase 1
3Core Block MechanicSliding blocks, color matching, door system, clear animation, fail statePhase 1
4100+ Hand-crafted LevelsBalanced difficulty curve across easy/medium/hard/expert tiersPhase 1
5Dynamic Obstacles (6 Types)Elevators, block generators, connected blocks, grinder blocks, duration blocks, colored gridPhase 1
6Sound & MusicBackground music + full SFX pack (slide, clear, fail, level complete, button taps)Phase 1
7Coin EconomyEarn/spend system, hints, boosters, coin wallet UIPhase 2
8In-App PurchasesCoin packs + bundles. Google Play Billing + Apple IAP.Phase 2
9Battle Pass SystemSeasonal pass, key collection, tiered rewards, cosmetics unlockPhase 2
104 Tournament ModesRocket Race, Sky Jump, Streak Race, Star Blaze — with Firebase leaderboardsPhase 2
11Mission HubDaily + weekly missions with progress rewardsPhase 2
12Daily Bonus / Streak SystemLogin streak with increasing coin rewardsPhase 2
13AdMob IntegrationRewarded video ads + optional interstitials + Remove Ads IAPPhase 2
14Firebase BackendAuth, Firestore (player data), Realtime DB (leaderboards), Analytics, CrashlyticsPhase 2
15Performance Optimisation60fps on Redmi Note-class Android. Optimised draw calls, shaders, memory.Phase 3
16ASO — Store ListingApp icon, screenshots (all sizes), feature graphic, description, keyword researchPhase 3
17App Store SubmissionGoogle Play + Apple App Store submission + review managementPhase 3
18Level Editor ToolInternal tool for client to add new levels without a developerPhase 3
19Source Code HandoverFull Unity project, all assets, Firebase config, documentationPhase 3
20Training Session1-hr walkthrough — level editor, Firebase dashboard, analytics, IAP managementFree

Post-Launch Support & Maintenance (AMC)

After the game goes live, DigiCompanions stays on to ensure the game stays alive, growing, and monetising. Casual puzzle games live or die by fresh content — a consistent update cadence is non-negotiable for retention.

Starter
₹25,000/mo
For first 3 months post-launch
  • Bug fixes & crash fixes (within 48 hrs)
  • 15 new levels per month
  • Monthly tournament event setup
  • Firebase monitoring & alerts
  • Monthly analytics report
  • OS compatibility updates
Scale
₹50,000/mo
Full game growth partnership
  • Everything in Growth
  • 40+ new levels per month
  • Major feature addition per quarter
  • New game mode per 6 months
  • LiveOps calendar management
  • User acquisition strategy support
  • Monetisation optimisation (LTV)
  • Emergency support (4 hr SLA)
💡

AMC Recommendation: Growth Plan at ₹35,000/mo

Growth gives the best ROI — 25 new levels/month keeps D30 retention alive, quarterly new obstacle types create fresh press coverage, and seasonal Battle Pass drives recurring IAP revenue. A game without regular content updates loses 60–70% of its Day 30 players within 3 months of launch.

Project Quotation

Costs reflect full professional quality — Unity-certified developers, dedicated UI/UX designer, QA engineer, and project manager.

Phase 1 — Core Game Development
GDD, UI/UX design, core mechanic, 100+ levels, 6 obstacle types, sound & music, Android + iOS build
₹3,00,000 – ₹4,00,000
Phase 2 — Monetisation & Meta Features
Coin system, IAP (Google + Apple), Battle Pass, 4 Tournaments, Mission Hub, Daily Bonus, AdMob, Firebase backend
₹2,00,000 – ₹3,00,000
Phase 3 — Polish, QA & Launch
Performance optimisation, full QA (8 devices), ASO, app store submission, level editor tool, source code handover
₹1,00,000 – ₹1,50,000
Game Art & Animation (Custom)
Custom block sprites, background themes, UI animations, obstacle animations, special effects — original art assets
₹75,000 – ₹1,25,000
Sound Design & Music
Original background music (2 tracks) + full SFX pack — licensed for commercial use
₹25,000 – ₹50,000
Training & Documentation
1-hr handover session, level editor guide, Firebase dashboard walkthrough, IAP management doc
Complimentary
Total One-Time Project Cost ₹7,00,000 – ₹10,25,000
₹7L–₹10.25L
Project Cost
40/30/30
Payment Milestones
16–20 Wks
Delivery
₹35K/mo
AMC Growth Plan
AMC Growth Plan
Post-Launch Support
Monthly Fee
₹35,000 / month
Annual (10% off)
₹3,78,000 / year
Includes
25 levels/mo, 2 tournaments/mo, seasonal Battle Pass, bug fixes, analytics, A/B testing
Payment Terms
💳 Billing Structure
At Kickoff
40% advance — GDD + design begins upon receipt
At Phase 2 Start
30% on Phase 1 sign-off — after playable core game approved
At Launch
30% at go-live — game live on both stores, source code handed over
GST
All prices exclusive of GST (18%). Applicable on each invoice.
App Store Accounts
Google Play Developer account (₹2,000 one-time) + Apple Developer account ($99/yr = ~₹8,200) — registered by client separately

What's NOT Included

Google Play Developer account fee (₹2,000 one-time), Apple Developer Program fee (~₹8,200/yr), third-party asset purchases if any, user acquisition / paid marketing spend, and server costs beyond Firebase free tier. These are billed at actuals directly by the client.

KPIs DigiCompanions Will Target

60fps
Target Frame Rate
40%
Day 1 Retention
20%
Day 7 Retention
<2%
Crash Rate Target

How to Get Started

01

Approve This Proposal

Confirm scope, timeline, and AMC plan. DigiCompanions will send a formal agreement within 24 hours.

02

Register Developer Accounts

Google Play Developer (₹2,000 one-time) + Apple Developer Program ($99/yr). DigiCompanions will guide through setup.

03

Advance Payment (40%)

GDD and design sprint begins immediately upon receipt of 40% advance. GST (18%) applicable on all invoices.

04

Kickoff Call — Week 1

90-min call to align on game theme, art style, obstacle priority, monetisation philosophy, and level design references.

05

Weekly Progress Updates

Playable build shared at end of Phase 1 (Week 8). Weekly update videos + Slack/WhatsApp communication throughout.

06

Go Live + AMC Begins

Game live on Play Store + App Store. Source code handed over. AMC support activated. First 25 post-launch levels within 30 days.

🤝

Ready to Build?

Reach out to DigiCompanions to confirm this proposal and get the formal agreement within 24 hours.

business@digicompanions.com